Why Real-Time Feedback is the Secret Ingredient to Better Events

Whether it's a trade show, a corporate gathering, or a brand activation, every event is a chance to leave an impression—and collect valuable insights. But too often, feedback is gathered only from the people who booked the event or weeks later when memories have faded. That’s a missed opportunity.

The Problem with Post-Event Feedback

Let’s be honest—asking for feedback after the event often means:

• People barely remember details.
• Only a few voices are heard (usually the organizers or VIPs).
• You lose the “heat of the moment” honesty that can truly drive improvement.

That kind of delayed, filtered insight helps no one.

Why In-the-Moment Feedback Matters

Capturing feedback during the event, while emotions and impressions are fresh, is a game changer. Here’s why:

• It's more accurate. People tell you what they’re really feeling—not what they vaguely recall later.
• It's inclusive. Everyone can share their view: guests, staff, attendees—not just the person who signed the contract.
• It's actionable. You can spot and fix problems as they happen, not just “learn for next time.”

Feedback Shouldn't Just Come from the Bookers

Too many events rely on a single feedback form sent to the person who booked. But they’re not the only ones who matter.

What about:

• The guests who experienced the event first-hand?
• The staff managing the space?
• The people walking past your activation who didn’t stop?

Every one of them has an opinion—and many would share it if it were easy and instant.

Enter Ombea ExpressTabs: The Perfect Feedback Tool for Events

This is where Ombea ExpressTabs shine.

These simple, touch-based feedback terminals are:

• Instant. Guests can respond in seconds, anonymously.
• Visual. Smiley buttons make it easy for anyone to respond—no app, no QR code, no friction.
• Portable. Place them at entrances, exits, breakout areas, or catering stations.
• Real-time. You get live data on how things are going, right there and then.

Renting Makes It Even Easier

Not every event team wants to invest in tech long-term. That’s why renting Ombea ExpressTabs is such a smart move:

• Low cost. You can get everything set up without big upfront investment.
• Flexible. Rent for a day, a week, or a month—whatever fits your event.
• Plug & play. We’ll handle setup and support, so you can focus on the event itself.

Make Every Event Smarter

Events are emotional. They’re fast-moving. And they’re full of moments you can’t get back. Don’t rely on faded memories or filtered opinions.

Get real feedback from real people, in the moment—and use it to make the next event even better.

Want to try Ombea ExpressTabs at your next event? Rent them today and capture what really matters—right when it happens.